beta garage

lenovo

 
 

Beta Garage is a constantly updated space in Social Networks of Lenovo. The project seeks to bring a new insight about digital entrepreneurship: the maker spirit. At the beginning of the project we brought to the Fan Page on Facebook geeks, nerds and young entrepreneurs to tell their experiences and share ideas. In just a few months the Beta Garage became a success and was updated to a platform of e-learning creating specialized content for each social media channel, such as: Facebook, Twitter, Instagram, Google+ and Youtube. At the end of a year, the brazilian social networks of Lenovo became the biggest social spot of the brand in the world.


Inspirados pelo conceito de Lenovo “For those who do” transformamos todas as redes sociais da marca em uma garagem, constantemente atualizada pelo espírito maker. O conteúdo das páginas era de fato criado por geeks e entusiastas da tecnologia. Com o crescimento do engajamento do público, a Beta Garage também evoluiu, transformando-se em um portal de conhecimento e e-learning, tornando as páginas brasileiras da marca, as maiores do mundo.