The white post

Colgate

 

For the Brazilian launch of Luminous White, we needed to impact Colgate's main social network: Facebook. With a reduced budget, our idea was to change the voice of the content, for the first time in 40 years, removing the presence of the dentist, the smile and even the red color, present in every single piece of communication of the brand. The organic results were very representative and the post was replicated on all the brand's global fan pages in 11 countries.


Para o lançamento nacional de Luminous White , precisávamos impactar a principal rede social de Colgate: o facebook. Com uma verba reduzida,  a saída foi mudar a voz do conteúdo, pela primeira vez em 40 anos,  retirando a presença do dentista, do sorriso e até do vermelho, padrão de toda a comunicação. Os resultados orgânicos foram muito representativos, a ponto do post ser replicado em todas as fans pages globais da marca em 11 países.